So, you’re a Amazon product research? Hold on tight because this ride has twists and curves like a Six Flags rollercoaster. The quest for the ideal product is not an easy task. It’s more of an Indiana Jones-style adventure, but with less boulders and more data.
Amazon is a huge marketplace with many opportunities and dangers. You can’t find a potential product unless you are Sherlock Holmes. Start by looking at trends. You can use trends as a light in a dark cave. Check out what’s popular and what isn’t. Remember fidgets spinners? They’re great for a moment, then they collect dust in your junk folder.
Use tools such Jungle Scout and Helium 10 Use tools like Jungle Scout or Helium 10 to get the inside scoop on competitors. They’re not magic crystal balls. Instead, they are more like cheat codes. They reveal information on search volumes, market saturation, and sales data. Data is your friend, but do not get bogged down. Numbers can hypnotize, making you feel as if you’re in a mathematical dream.
Have you played “Where is Waldo?” A low-competition market is similar. Imagine a low-competition niche with high demand. This is the holy grail. Try to think outside of the box. What’s the problem you need to solve? What’s the one thing that people didn’t know they needed? These answers could lead you to gold.
Pricing is harder than figuring out your grandmother’s secret pie-recipe. If you price yourself out, you will be the Amazon Dollar Store. Look at what your competitors are doing to find out where the sweet spot is. Offer something more than just a low price. Perhaps faster shipping, superior customer service, or an extra item. Whatever floats the boat.
Let’s discuss suppliers. Communication is important, even if your supplier lives halfway across the world. Build a solid relationship. Don’t find out after you commit that they have cut corners. Visit Alibaba, Global Sources and similar platforms. Check that the company is genuine and not a fly-by night operation.
You can be successful or fail based on your product reviews. Imagine your product’s page being covered in glowing testimonials. These star ratings can be trusted by buyers. Ask for feedback in a gentle manner. Pushy people are not liked. Treat your customers with respect and you’ll be rewarded by their loyalty and positive reviews.
Your product listing on Amazon needs pizzazz. Consider it the movie poster that draws people in. It is important to have a title that has keywords, but is still logical. Images? Clear and displaying every little detail. The first thing people do when they shop is look at the product. Bullet points, or fast food for your brain, should be easy to understand. Include a short video, if possible. People are glued in front of screens, so give them what they desire.
The process of keyword research may seem like a challenge, but it is vital. Ahrefs, MerchantWords and other tools unlock these secrets. Use these keywords in your bullet points, title and description. Imagine them as tiny breadcrumbs that will lead customers to you.
Your sales rank is like your report card. And everyone wants A+. Your ranking determines how visible your products are. PPC campaigns or promotional campaigns can help you get those first sales going. PPC campaigns are like the lottery. To make money, you have to invest money. You should monitor your campaigns as if they were a hawk. To avoid wasting dollars, fine-tune the campaigns.
Be adaptable. Amazon can change its rules at any time. The policies and algorithms change. Be aware of the latest developments, keep up with the news, and always be prepared to pivot. You don’t wanna be the dinosaur.
Amazon product development is an art and science mix with a dash of intuition. You can cook the perfect meal if you combine all of these factors. These tips will help you find the hidden gems among Amazon’s endless shelves.